EU by Your Side is the key EU Support Campaign in Kosovo. It aims to inform and raise awareness among the people of Kosovo about the European Union’s essential role in strengthening key sectors across the country. The campaign highlights the tangible impact of EU assistance, including support for economic growth and job creation, the rule of law, youth and education, environment, green energy and social development. Through a wide range of activities, the campaign seeks to build a stronger understanding and trust between the EU and the people of Kosovo while reinforcing the EU’s role as a long-term partner on Kosovo’s path toward European integration.

The campaign has been running since August 2025, bringing together a wide range of storytelling and engagement activities that highlight how EU support is shaping daily life and long-term progress in Kosovo. Through real stories, public outreach and direct engagement with people and organisations across the country, the campaign offers a comprehensive look at the impact of the European Union’s partnership with Kosovo.

A central visual component of the campaign is the EU by Your Side Image Ad, which brings the message to life through scenes from across Kosovo. From farmers at dawn, to young people in technology and education, clean energy infrastructures, archaeological discoveries, healthcare and childcare, the ad portrays daily moments that reflect how EU support touches many areas of life in Kosovo.

The narrative underlines one key idea: progress happens side by side, and more than €3.7 billion of EU investment since 1999 has helped open opportunities, support development and build a more sustainable future.

At the heart of the campaign is Side by Side with Lindrit, a documentary-style video series hosted by Lindrit Zogaj. This series brings forward authentic stories of people, organisations and places that reflect how EU support is creating real change across Kosovo. Through EU by Your Side, audiences are invited to follow Lindrit as he explores stories of progress and partnership between Kosovo and the European Union.

Side by Side with Lindrit presents the impact of EU support across the campaign’s four main areas: job creation and economic development, youth and education, rule of law, and the green transition and environment. The series captures the human side of EU-funded projects, offering a closer look at opportunities created for families, workers, youth and communities across the country.

Each episode follows Lindrit as he meets people and visits initiatives that are driving meaningful change. Through these stories, viewers can see firsthand how collaboration between people, institutions and the European Union continues to build a stronger, more sustainable future for Kosovo, side by side.